Scales & Models
Marketing

Lexus cardboard car

Category Marketing
Lexus cardboard car

Commissioned by Lexus UK. This is a full-size replica model of the Lexus IS300h created in 10mm slices of cardboard.

Over 1,700 sheets of card, 5 people, 3 months and over 1,000 layers glued to create such a piece. The interior is also fully detailed. LED lights are integrated, along with an embedded electric motor. The driver's door opens and one can sit inside.

Collaboration with DMS media, LaserCut Works, NVDK and DS Smith, which sponsored over a tonne of cardboard.

Press: Sky News · Lexus · Lexus Enthusiasts · Carscoops

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