Portfolio — Marketing
Commissioned by Lexus UK. This is a full size replica model of the Lexus IS300h model created in 10mm slices of cardboard.
Over 1700 sheets of card, 5 people, 3 months and over 1000 layers glued to create such piece. Interior is also fully detailed. LED lights integrated and an embedded electric motor. The driver's door opens and one can seat inside.
Collaboration with DMS media, LaserCut Works, NVDK and DS Smith which sponsored over a tone of cardboard.
Press: Sky News - Lexus - Lexus Enthusiasts - Carscoops